Every time I sit down to write, I ask myself that question. What have I got to say that is timely and valuable?
According to thefuturebuzz.com, the number of blogs indexed by Technorati since 2002 is 133,000,000. The average number of blog posts in a 24 hour period is 900,000. That adds up to a lot of people wondering what to write about.
Are you selling something? Advertising a product? Promoting a new service? A blog is a great place to introduce something to your customers.
But what if you’re not trying to sell a thing? What’s the value of a blog then?
There’s only one answer. The value of blogging is in building relationships. Why would someone do business with you in the first place? As much as we all want to think we have something unique to offer, your product or service is, no doubt, offered in hundreds of other places. Your customers are actually choosing to do business with YOU. It IS personal, no matter what you hear. Who you are, what you stand for, is what they’re coming for.
Blogging is a great way to let your customers get to know you. It’s the cornerstone of all social media. It puts a face and a voice on your products, your tweets, and your way of doing business. It gives people something to hold on to and keeps them coming back.
So sit down at the computer and start typing. What comes out will be you and that’s all it has to be.